About Rugoora

American Design · Global Craftsmanship

Rugoora is a modern artisan rug brand that blends American design sensibilities with the soul of Indonesian craftsmanship. Each piece is a fusion of creativity and culture — designed in the United States and handcrafted by skilled artisans in Indonesia using time-honored techniques.

Born from the idea that true luxury is calm, tactile, and meaningful, Rugoora redefines the modern rug as a form of art. Every design draws inspiration from natural landscapes — the flow of ocean waves, the serenity of desert canyons, and the quiet strength of mountain ridges — translated into layered 3D textures that can be felt as much as they can be seen.

Our design philosophy centers around balance: between modern minimalism and organic warmth, between visual elegance and everyday function. Each rug is created with a thoughtful blend of wool and cotton fibers, ensuring both softness underfoot and durability for daily living.

At Rugoora, we believe in the power of human touch. Every tuft, every contour, and every gradient of color reflects countless hours of handwork and passion. Through this collaboration between American design and Indonesian craftsmanship, we aim to bring timeless beauty into homes around the world.

Calm Luxury. Crafted to Live. Inspired by Nature.